Books on marketing

Solution Search:
Introduction to Virtualization E-Book, Chapter 2: Optimizing Server Virtualization by Hewlett Packard Company and Intel
machines (VMs) to coexist and run on the same physical servers, vastly reducing hardware needs and environmental requirements. Consolidation is easy...
Introduction to Virtualization E-Book, Chapter 2: Optimizing Server Virtualization by Dell and Microsoft
machines (VMs) to coexist and run on the same physical servers, vastly reducing hardware needs and environmental requirements. Consolidation is easy...
Operational Excellence: Enabling Sustained Growth Spotlight on the Americas by SAP America Inc
Operational excellence means consistently doing things well across the value chain as a way of gaining competitive...
IT Impact on Telecommunications Order Fallout - A Survey of Large Global Businesses by Progress Software, Inc.
As the following pages will demonstrate, the evidence is that improving Business Transaction Assurance presents a...
eBook: Gartner CRM Strategy Tips: 7 Key Ways to Improve the Customer Experience by Oracle Corporation
process management (BPM) to take on a greater role in CRM. Furthermore, 80% of executives think customer satisfaction is more important than it was three...
eBook: Leveraging CRM to increase sales effectiveness in a challenging economy by Aplicor
organizations get a better handle on compensation and other processes, so that sales teams can spend more time selling. Overall, learn methodologies for...
Solving Your Lotus Notes Domino and Blackberry Problems by BlackBerry
Lotus Notes Domino users are on the go now more than ever, making the effective and efficient use of mobile devices an integral part of doing business...
The Massachusetts Data Protection Law by SearchSecurity.com & SearchCompliance.com

Today most state privacy laws focus on notifying people of a data breach rather than protecting the information in the first place. MA 201 CMR 17.00 was...

E-Book: The Midmarket CIO's Guide to Disaster Recovery Planning by Compellent
expert advice and resources on a full range of issues associated with disaster recovery planning -- from virtualization and applications to...
10 Essential Steps to Oracle & MS-SQL Security & Compliance by Guardium
Download an essential chapter from "Implementing Database Security and Auditing" (Elsevier Digital Press), authored by...
Data Quality: A Survival Guide For Marketing by SAP America Inc
Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP...
SingTel Selects Alcatel-Lucent as Strategic Partner in IPTV Deployment by Alcatel-Lucent
Read this case study to learn how SingTel, a major carrier in the Asia-Pacific region, overcame the challenges...
Rethink Storage with Sun Storage 7000 Systems by Sun Microsystems, Inc. and Microsoft
Sun Storage 7000 Unified Storage Systems bring a new level of simplicity and price/performance to the Open Storage...
Why Does Contact Compliance Matter to your Oracle CRM Application? by Gryphon Networks Corp
while improving sales and marketing campaigns with Oracle CRM. Many organizations struggle over how to optimize their outbound sales and marketing...
CRM Suite Software Product Directory 2009 Edition by SearchCRM
as products that can be deployed on-demand and on-premise. Use this list to get started with the evaluation process...
7 Tips for Improving Your Sales Strategy in a Recession by Oracle Corporation
This paper discusses seven tips for leveraging customer relationship management (CRM) processes to turbocharge...
Surviving and Thriving in the Customer-Driven Age by Oracle Corporation
empower employees and capitalize on new market opportunities. In the middle of this new business reality are customers. They have more information at their...
Improve Lead Generation and Clean Up Your Pipeline -- Generate Better Leads for Better Sales Results by ZoomInfo
lead will be different depending on who you are asking. Sales and Marketing very rarely agree on what a "quality" lead really is. This disconnect is one of the...
eGuide: The Midmarket CIO's Guide to the Evolving CRM Landscape by Aplicor
implementation. Now, with the on-demand market for CRM dramatically expanding, there are much better options for Midmarket companies looking to...
CRM: A Business Imperative for Companies during the Global Economic Downturn by Sage SalesLogix
that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect...
Enhancing Interaction Center ROI in Turbulent Economic Times by SAP America Inc
asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the...
Delivering Superior Customer Value in Communications Firms by SAP America Inc
companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings...
Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation
ideas. Get access to exclusive tips on how to sell in a recessionary market, from renowned sales experts like Jill Konrath, Charles Green, and Dave Stein. We know...
TIP OF THE DAY
Additional benefits for call centers Virtualize call centers, allowing more flexibility in the center's configuration -- either helping consolidation... More...