Customer Data Management

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eGuide: Customer data integration implementation: How to be a CDI success story by Acxiom Corporation
CDI. Highly accurate and up-to-date customer data is one of the keys to maintaining strong customer relationships and ultimately growing revenue. Furthermore, lacking...
Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight
paper covers the necessity of a customer data integration program. Accurate, complete and consistent customer information is essential to business success. It...
Improving the quality of customer data: A Mentor Graphics Case Study by Pitney Bowes Business Insight
a way to improve the quality of its customer data and efficiently utilize this information to better target leads. This case study details how Group 1 developed a...
A Functional Model for Data Management by Baseline Consulting
organizations are using a holistic data management perspective to optimize data usage regardless of where the information resides. It shows how when information is...
Managing Your Data Assets by Pitney Bowes Business Insight
Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets...
On Demand and Enterprise CRM Integration: An Alternative Approach to Integrating CRM Applications by Cicero Inc.
historical, and other important data that is maintained in back-end systems. In order to successfully use CRM to expand customer relationships and grow the...
ROI Case Study SPSS American Airlines by SPSS Inc. Worldwide Headquarters
the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing...
Identify & Match: Gain a better view of your customer by Informatica
can help you maintain high-quality data, attain a single view of your customer, comply with federal regulations and subsequently, increase revenues...
The Data Quality Ball by Pitney Bowes Business Insight
has done this by re-architecting its Customer Data Quality Platform product into bite-sized pieces which can be called via web services. For a data quality vendor to beat...
Empowerment as a Growth Strategy: How Empowering Customer-facing Employees Leads to Extraordinary Results by Oracle Corporation
Discover how empowering key customer-facing employees is the new path to achieving extraordinary, sustainable results. Read this white paper to learn four...
The Customer-Driven Innovation Series: The Predictive Enterprise by SPSS Inc. Worldwide Headquarters
Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further...
Effective Strategies for Capturing the Voice of the Customer by SPSS Inc. Worldwide Headquarters
how to take full advantage of the customer data they already have.

This free webcast will show you how to use the data you are already capturing through your feedback...
One: Oracle News for Midsized Organizations Issue 5 by Oracle Corporation
insight combined with effective customer-facing processes can help you rise above your competition while at the same time gaining loyalty with your customers...
Getting Started with Master Data Management by DataFlux Corporation
for implementing master data management. This paper focuses on what is master data, why it is needed, how to get started in managing it, and methodologies for...
Improving Product Data Quality and Spend Analysis through Commodity Coding by DataFlux Corporation
to take another look at their data management practices.

At the same time, many companies have invested in various procurement systems in an effort to improve...
Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters
that can be achieved with customer data. Today, businesses must be prepared to merge all kinds of data: structured and unstructured, quantitative and...
The Business Case for Desktop Integration: A practical solution with rapid ROI by Cicero Inc.
between desktop integration and customer experience, the business benefits of building a logically integrated structure, and the best architecture for...
6 Best Practices for Preventing Enterprise Data Loss by RSA, The Security Division of EMC
their ability to secure sensitive customer data, but also protect revenue, ensure customer loyalty, build brand value and meet government regulations. These best...
Oracle CRM On Demand Integration to Siebel CRM by Oracle Corporation
short demo to learn how integrating customer relationship management (CRM) solutions can enhance your company's customer interaction and service across multiple...
Delivering Superior Customer Value in Communications Firms by SAP America Inc
offers of voice, content, and data services. For communications companies - whether focused on telecommunications services or media content - these are...
It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation
more deals quickly. Executives and management have benefitted greatly from Customer Relationship Management (CRM) applications, gaining critical insight into...
Better Customer Insight, Better Bottom Line by Attivio, Inc.
of a company's most important customer relationships, it takes a 360 degree view of every customer to drive retention and loyalty improvement. Read this white...
Let Customer Feedback Do the Driving by SPSS Inc. Worldwide Headquarters
As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in...