Customer equity

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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
sustainable business model.

Brand equity and brand value are the essence of everything your company represents to consumer. The evolution of consumer...
Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America Inc
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product...
How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America Inc
embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. With the...
Better Customer Insight, Better Bottom Line by Attivio, Inc.
of a company's most important customer relationships, it takes a 360 degree view of every customer to drive retention and loyalty improvement. Read this white...
Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight
Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy...
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer by Sage SalesLogix
efforts for better, more meaningful customer relationships. Did you know that most Americans believe companies should have a presence in social media? That means...
Enhancing the Customer Experience with Loyalty Management by SAP America Inc
a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for...
Foundations of a Seamless Customer Experience in Retail by Wipro Technologies
in interactions between the customer and the retailer and also focuses on customer needs and the technical foundations that are required to achieve a...
eBook: Gartner CRM Strategy Tips: 7 Key Ways to Improve the Customer Experience by Oracle Corporation
7 key initiatives for enhancing the customer experience as well as 7 steps for adjusting your customer-facing business processes and establishing a more...
Why Does Contact Compliance Matter to your Oracle CRM Application? by Gryphon Networks Corp
maintaining and managing customer contacts in today's challenging regulatory environment while improving sales and marketing campaigns with Oracle...
The Customer-Driven Innovation Series: The Predictive Enterprise by SPSS Inc. Worldwide Headquarters
Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain...
Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters
If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is...
Globo.com customer story by SPSS Inc. Worldwide Headquarters
adopted a strategy to improve its customer service with the goal of converting portal visitors into new customers and reducing its subscriber churn rate. As part...
Get Closer To Your Best Customers: A Shift In Customer Strategies In A Time Of Crisis by SAP America Inc
are proactive in adjusting their customer relationship philosophy, processes, and systems to stay in tune with the realities of the marketplace. In doing so, they...
How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points by SAP America Inc
touch points and deliver positive customer experience enable customization of product interaction and achieve a competitive edge with consumers. The...
Surviving and Thriving in the Customer-Driven Age by Oracle Corporation
The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is...
Creating a Win-Win for Call Center Outsourcers and Their Customers by Cicero Inc.
service levels, metrics, and overall customer satisfaction

--Resolve both simple integration and workflow issues (e.g., telephony and CRM) as well as more complex...
Improving the quality of customer data: A Mentor Graphics Case Study by Pitney Bowes Business Insight
a way to improve the quality of its customer data and efficiently utilize this information to better target leads. This case study details how Group 1 developed a...
Effective Strategies for Capturing the Voice of the Customer by SPSS Inc. Worldwide Headquarters
help you gain more value from every customer interaction. Your customers are talking, but are you listening? Can you hear and, most importantly, use, everything that...
CRM: A Business Imperative for Companies during the Global Economic Downturn by Sage SalesLogix
to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue...
TIP OF THE DAY
Additional benefits for call centers Virtualize call centers, allowing more flexibility in the center's configuration -- either helping consolidation... More...