Marketing Management

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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product...
CRM: A Business Imperative for Companies during the Global Economic Downturn by Sage SalesLogix
the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities - despite the...
7 Tips for Improving Your Sales Strategy in a Recession by Oracle Corporation
leveraging customer relationship management (CRM) processes to turbocharge sales operation during lean economic times. This paper discusses seven tips for...
Why Does Contact Compliance Matter to your Oracle CRM Application? by Gryphon Networks Corp
while improving sales and marketing campaigns with Oracle CRM. Many organizations struggle over how to optimize their outbound sales and marketing...
Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters
Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the...
Improve Lead Generation and Clean Up Your Pipeline -- Generate Better Leads for Better Sales Results by ZoomInfo
on who you are asking. Sales and Marketing very rarely agree on what a "quality" lead really is. This disconnect is one of the main reasons lead generation efforts...
Implementing a Data Quality Strategy by DataFlux Corporation
efforts by sales, marketing and support. Bad product data can effect supply chain optimization, inventory, pricing and delivery schedule and...
Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo by ZoomInfo
data, enabling Sales & Marketing to find the right people at the right companies at the right time. The result? More leads, better program ROI and more...
IT Briefing: Defy the Times - Business Growth in a Weak Economy by SAP BusinessObjects
In this IT Briefing, you will walk through three scenarios that show you how, by connecting a process from end-to-end and...
Leverage ERP for Sales & Operations Planning by IFS
Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps...
Start Specifically, Expand Progressively: An Evolutionary Approach to Improving Customer Acquisition and Loyalty by SAP America Inc
from customer relationship management (CRM) tools in as little as three to four months. At first sight these two requirements, superior service and lower cost of...
Lean Across the Enterprise: Using Lean Manufacturing Techniques to Leverage ERP Investments by Exact Software
of CRM, HRM, Workflow, Document Management, Logistics and Financials. The marriage of these systems is a powerful solution, but coupled with a Lean implementation...
Data Quality: A Survival Guide For Marketing by SAP America Inc
Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP...
Integrated Contract Life-Cycle Management: Automate Processes, Reduce Over-Payments, Improve Productivity by SAP America Inc
provides a complete contract management solution. With this solution, you will increase market share, capture business intelligence, reduce overpayments and...
Distributed Order Management: Maximizing Customer and Partner Sales Online by Sterling Commerce
importance of distributed order management. We explain the changing market conditions that have given rise to it and discuss the emergence of a new type of business...
Case Study: Lloyd's TSB Corporate Markets by Data Domain
Following a thirty day pilot test of the proposed Data Domain solution, Lloyds TSB Corporate Markets implemented two...
Aligning Sales Territories to Enhance Sales Productivity by SAP America Inc
force effectiveness commands management attention: after all, the success of the sales force is integral to profitable growth. But in a tough economy, retaining...
Engage Me! Web Experience Management as the New Business Imperative by FatWire Corp.
never before. WEM (Web Experience Management) is a new business imperative, driven by demand for engagement that will only grow, not diminish. This white paper is...
SingTel Selects Alcatel-Lucent as Strategic Partner in IPTV Deployment by Alcatel-Lucent
Read this case study to learn how SingTel, a major carrier in the Asia-Pacific region, overcame the challenges...
Advent Portfolio Exchange Demo by Advent Software, Inc
portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing. Advent Portfolio Exchange...
Blackberry Professional Software Boosts Productivity of Manufacturer's Mobile Marketing Representatives by BlackBerry
staff and within their mobile marketing team. Absolute Brilliance Inc. is a manufacturer and wholesaler of loose diamonds and jewelry based in New York. The 20-...
SAP® BusinessObjects™ Data Services: One Product For Data Quality and Data Integration by SAP America Inc
for the enterprise information management market. The software unifies our leading data-quality and integration solutions - helping your organization to move...
Oracle Business Brief: Keeping hold of your customers, especially in tough economic conditions by Oracle Corporation
how Oracle can help assist your data management solutions. Midsized companies often feel challenged by their deep pocketed competitors. However, being a midsized...