Marketing Software

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc.
Campaign Management suite of marketing software was chosen to streamline and organize LendingTree's direct marketing campaigns. The Aprimo solution aligned with...
IDC White Paper - Talend Uses Open Source to Deliver Low-Cost, Easy-to-Use Enterprise Data Integration by Talend
model works well for delivering software support and other services on top of well-understood software technology in commodity markets such as operating...
Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges? by Advent Software, Inc
This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of...
Register to Access the Gartner Report: Magic Quadrant for Software Change and Configuration Management for Distributed Platforms, 2008 by SERENA Software, Inc.
of the leaders in this market. The software change and configuration market has seen rapid evolution in recent years due to a wave of new requirements including:

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Automating Closed-Loop Marketing by Neolane Inc.
research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making...
Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100...
Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
44; which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level,...
US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling by Portrait Software
campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling. Today's businesses are under increasing...
Uncovering Hidden B2B Sales Potential by MapInfo Corporation
Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels...
Epicor for Distribution - Enterprise and Mid-Market Distribution Management by Epicor Software Corporation
FrontOffice includes sales and marketing, customer support, and customer self-service solutions. These modules are integrated with Epicor BackOffice to...
Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
and optimize internal and external marketing resources. MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and...
Sol Melia by Infor
them a powerful, integrated marketing suite that helped them analyze, segment, generate customer lists, and execute campaigns without IT resources...
Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation
age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. In the...
Convergence of Sales and Marketing by Neolane Inc.
report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). This report explores...
Marketing Finance System (MFS): Automate Core Marketing Operations Processes by Aprimo, Inc.
an MFS application. Marketing organizations face increased pressure from the C-suite to show accountability for brand building, customer...
How to Improve Marketing Execution and Efficiency by Aprimo, Inc.
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your...
Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc.
strategy into a concrete set of marketing outputs. Traditional marketing concerns such as brand value, differentiation in the marketplace and awareness...
Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM
44; contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing...
How Local Businesses Are Becoming Market Leaders with Affordable Search Engine Marketing by BuyDomains.com
reviews emerging trends in online marketing that are impacting local businesses and examines the benefits entrepreneurs can achieve by making affordable,...
CryptoLogic Inc. by Infor
Infor™ CRM Epiphany® Outbound Marketing to enhance its marketing product suite. CryptoLogic chose to implement Infor™ CRM Epiphany® Outbound Marketing...
Forrester Research: Heightened Competition Triggers Out-of-the-Box and SaaS ERP Offerings by Oracle Corporation
selection. Gain insight into the software as a service (SaaS) market and the results from heightened competition. Over the next three to five years, the most...
TransPromo Opportunities in a Digital World: Electronic Adaptations in an Era of Mobile Communications and Distracted Customers by Pitney Bowes Group 1 Software
mail--has taken a leading role in marketing today. When you add personalized marketing content to statements, invoices and notifications, you can reduce...
Just MASH Marketing: The Customer Reference Mashup by SERENA Software, Inc.
Reference Mashup.

See how Serena Marketing utilizes the Customer Reference Mashup to ensure use of the most current customer success stories, track customer...
ITSM Solution for Service Lifecycle Management by Hewlett-Packard Company
By aligning services, software, education, and hardware around service management, HP is able to deliver a complete and comprehensive I... Looking...
TIP OF THE DAY
of orders that traverse Byram's ERP system, from customer service intake through cash receipt, without the need for either manual intervention or "touches... More...
honors for the No. 1 position in the CRM marketplace, you'd think this is actually a topic of considerable importance. But it's really not that big of a deal.

I'll be... More...