Marketing

Solution Search:
Data Quality: A Survival Guide For Marketing by SAP America Inc
Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP...
Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product...
SingTel Selects Alcatel-Lucent as Strategic Partner in IPTV Deployment by Alcatel-Lucent
Read this case study to learn how SingTel, a major carrier in the Asia-Pacific region, overcame the challenges...
Case Study: Lloyd's TSB Corporate Markets by Data Domain
Following a thirty day pilot test of the proposed Data Domain solution, Lloyds TSB Corporate Markets implemented two...
Blackberry Professional Software Boosts Productivity of Manufacturer's Mobile Marketing Representatives by BlackBerry
staff and within their mobile marketing team. Absolute Brilliance Inc. is a manufacturer and wholesaler of loose diamonds and jewelry based in New York. The 20-...
Integrated Contract Life-Cycle Management: Automate Processes, Reduce Over-Payments, Improve Productivity by SAP America Inc
Combining SAP ERP with SAP Incentive Administration and SAP Paybacks and Chargebacks provides a complete contract...
eGuide: The Midmarket CIO's Guide to the Evolving CRM Landscape by Aplicor
Read this SearchCIO-Midmarket e-guide to better understand the evolving CRM market, and learn what key...
CRM Suite Software Product Directory 2009 Edition by SearchCRM
Inside this CRM Suite Software Product Directory, you'll find basic information about the major vendors in the CRM...
Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation
Selling in a recession is tough. And simply doing more of the same is not the way to survive, much less thrive, in a recession...
Why Does Contact Compliance Matter to your Oracle CRM Application? by Gryphon Networks Corp
while improving sales and marketing campaigns with Oracle CRM. Many organizations struggle over how to optimize their outbound sales and marketing...
The Data Quality Ball by Pitney Bowes Business Insight
This white paper explains how data quality vendors must "turn their applications inside out" and allow its elements to...
CRM: A Business Imperative for Companies during the Global Economic Downturn by Sage SalesLogix
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right...
Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America Inc
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects...
Analyst Paper: Preparing for Convergence: Network and IT Come Together by Alcatel-Lucent
This white paper discusses the convergence of IT and networking in the telecommunications industry. The topic of...
7 Tips for Improving Your Sales Strategy in a Recession by Oracle Corporation
This paper discusses seven tips for leveraging customer relationship management (CRM) processes to turbocharge...
Improve Lead Generation and Clean Up Your Pipeline -- Generate Better Leads for Better Sales Results by ZoomInfo
on who you are asking. Sales and Marketing very rarely agree on what a "quality" lead really is. This disconnect is one of the main reasons lead generation efforts...
Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters
Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the...
Distributed Order Management: Maximizing Customer and Partner Sales Online by Sterling Commerce
This IDC White Paper examines the importance of distributed order management. We explain the changing market...
Aligning Sales Territories to Enhance Sales Productivity by SAP America Inc
decisions - like judgments about marketing promotions and Web channel design - are strategic choices that help define a company's relationship with its customers...
The Transition to Sustainable Development - How "Green" Is Driving the Market Environment by Actuate
We are in an era where the current economic market is heavily influenced by environmental and ecological resource...
Surviving and Thriving in the Customer-Driven Age by Oracle Corporation
The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools...
Engage Me! Web Experience Management as the New Business Imperative by FatWire Corp.
role is line-of-business, marketing, or IT, you will find definitions, examples, and advice that will help you bring engagement strategies to your...