Marketing

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Automating Closed-Loop Marketing by Neolane Inc.
research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making...
Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges? by Advent Software, Inc
This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of...
Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100...
Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
44; which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level,...
Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
and optimize internal and external marketing resources. MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and...
LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc.
of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. LendingTree wanted to...
Sol Melia by Infor
them a powerful, integrated marketing suite that helped them analyze, segment, generate customer lists, and execute campaigns without IT resources...
Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation
age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. In the...
Convergence of Sales and Marketing by Neolane Inc.
report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). This report explores...
Marketing Finance System (MFS): Automate Core Marketing Operations Processes by Aprimo, Inc.
an MFS application. Marketing organizations face increased pressure from the C-suite to show accountability for brand building, customer...
How to Improve Marketing Execution and Efficiency by Aprimo, Inc.
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your...
Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc.
strategy into a concrete set of marketing outputs. Traditional marketing concerns such as brand value, differentiation in the marketplace and awareness...
Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM
44; contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing...
How Local Businesses Are Becoming Market Leaders with Affordable Search Engine Marketing by BuyDomains.com
reviews emerging trends in online marketing that are impacting local businesses and examines the benefits entrepreneurs can achieve by making affordable,...
CryptoLogic Inc. by Infor
Infor™ CRM Epiphany® Outbound Marketing to enhance its marketing product suite. CryptoLogic chose to implement Infor™ CRM Epiphany® Outbound Marketing...
Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.
and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and...
Increasing Profitability through Intelligent Interactions: Innovative Marketing Strategies in the Communications Industry by Infor
placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost...
Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation
This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter...
Register to Access the Gartner Report: Magic Quadrant for Software Change and Configuration Management for Distributed Platforms, 2008 by SERENA Software, Inc.
If you need an objective view of the vendors and tools that comprise the SCCM market, read Gartner's Magic Quadrant...
The New Paradigm for Financial Markets by SkillSoft Corporation
The new paradigm proposed here is not confined to the financial markets but it deals with the relationship between...
Warner Bros. Case Study by Aprimo, Inc.
Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic...
US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling by Portrait Software
campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling. Today's businesses are under increasing...
TIP OF THE DAY
Freund, vice president of product marketing for IBM Systems and Technology Group. "To correct that, we're doing several things."

For one thing, Freund said, IBM is... More...