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Total Email Marketing: Maximizing your results from integrated e-marketing Excerpted with permission from: "Total Email Marketing... Feb 23, 2007
All-in-One Guide: This All-in-One Guide on marketing strategy is designed to make you a better marketer regardless of where you are in the learning process. In each section...
Jan 30, 2007
bemoans impact of regulation on marketing
(Source: CRM Daily, 10/05/04) Do Not Call list turns 1 (Source: CNET News.com, 10/04/04) Marketers join retention craze (Source... Aug 18, 2004
has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on Customer, customer lifetime value and how forward...
Aug 29, 2006
side of CRM and into service and marketing has been made abundantly clear in the past month. Salesforce.com, a pioneer in hosted SFA, recently added a support tool...
Nov 16, 2004
For example? Jet Blue didn't put its marketing budget into advertising the airline. They put it into placing TV sets on the back of the seats. Apple iPod has 70% market... Aug 11, 2004
who co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on Customer, Customer Lifetime Value and how forward...
Jan 30, 2007
Accounts and Contacts)
Add to Marketing List (Accounts, Contacts, and Opportunities) Add Relationship (Accounts, Contacts, and Opportunities) Delete Record ... May 20, 2008
learn more about some of the judges on the panel.
The 2007 CRM Products of the Year judges Bill Band
Jan 14, 2008
staff. The company appears to be on the brink of shutting down.
Paul Johnston, president and CEO of the Seattle-based company, and Parrish Jones, the chief... Oct 8, 2008
Bob is also a featured expert on SearchCRM and is frequently quoted in our news stories.
Don Peppers Peppers & Rogers Group If your company wants to build... Jan 12, 2003
group, and they have written seven books on customer value and customer strategy.
Creating Customer Value podcast archive
Jan 22, 2008
emotion and rational thought have on marketing outcomes...
Dec 1, 2006
survey suggests.
The survey of 500 marketing and sales executives found that even though most companies are pleased that SFA technology can cut administration... Jun 24, 2004
months before setting foot on a dealer's lot. And
6% go on to save an average of $450 per vehicle by using an
Internet buying service. The implication: old...
Mar 8, 2007
users to "see a number and click on it." Once the number is clicked, their desk phone rings. When the user answers, the number clicked is automatically dialed...
Nov 8, 2005
customer value, or a company's return on its customers. Customers are the "one slice of revenue that companies have or ever will have," she told attendees.
"Every... Jun 17, 2004
brochures, PowerPoint decks, and so on. The salesforce dutifully
takes all of this collateral and presents it to the
prospect. They are selling value, right?
Not... Oct 31, 2006
and offer them special deals based on previous buying patterns. At Target, rather than retinal recognition, customer identification is performed using...
Jan 30, 2004
and gauge the effectiveness of marketing campaigns...
Apr 19, 2004
If it wasn't enough that Apex, its new on-demand programming language, shares a name with a town in North Carolina that recently suffered a massive chemical... Oct 12, 2006
On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users...
Sep 12, 1999
to discover product affinities on the basis of neighborhood demographics.
These are traditional techniques that have been perfected by database... Oct 4, 2001
companies it surveyed got payback on a CRM project in one year or less and more than half generated an ROI greater than 51%. CRM may finally have shed its scarlet...
Dec 30, 2004
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