Books on marketing Articles

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All-in-One Guide: This All-in-One Guide on marketing strategy is designed to make you a better marketer regardless of where you are in the learning process. In each section...
Jan 30, 2007
has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on Customer, customer lifetime value and how forward...
Aug 29, 2006
side of CRM and into service and marketing has been made abundantly clear in the past month. Salesforce.com, a pioneer in hosted SFA, recently added a support tool...
Nov 16, 2004
staff. The company appears to be on the brink of shutting down.

Paul Johnston, president and CEO of the Seattle-based company, and Parrish Jones, the chief...

Oct 8, 2008
Bob is also a featured expert on SearchCRM and is frequently quoted in our news stories.

Don Peppers
Peppers & Rogers Group

If your company wants to build...
Jan 12, 2003
survey suggests.

The survey of 500 marketing and sales executives found that even though most companies are pleased that SFA technology can cut administration...

Jun 24, 2004
users to "see a number and click on it." Once the number is clicked, their desk phone rings. When the user answers, the number clicked is automatically dialed...
Nov 8, 2005
customer value, or a company's return on its customers. Customers are the "one slice of revenue that companies have or ever will have," she told attendees.

"Every...

Jun 17, 2004
and offer them special deals based on previous buying patterns. At Target, rather than retinal recognition, customer identification is performed using...
Jan 30, 2004

If it wasn't enough that Apex, its new on-demand programming language, shares a name with a town in North Carolina that recently suffered a massive chemical...

Oct 12, 2006
companies it surveyed got payback on a CRM project in one year or less and more than half generated an ROI greater than 51%. CRM may finally have shed its scarlet...
Dec 30, 2004
spend under ten percent of revenue on marketing, online merchants spend, on average, two-thirds of their revenue on marketing. Promotions account for between 50% and 70% of...
Sep 26, 2001
Research Inc. found that of 111 marketing executives, 96% said IT is critical to their success. Yet, IT in turn needs to consider marketing mission critical...
Jan 18, 2005
a platform and have a broad focus on marketing functionality; and niche players, which perform well in a small segment of the market.

Gartner named Unica, Aprimo, SAS...

Jul 10, 2008
offer the customer's perspective on marketing proposals to identity potential gaps or shortcomings before the campaigns are launched.

After spending years in...

Nov 8, 2005
Forrester Research study of six marketing-automation products found that all have relative strengths and weaknesses. But when it comes to satisfying the...
Dec 1, 2003
and research director of the marketing strategy and technology group at Cambridge, Mass.-based Forrester Research Inc.

Last month Forrester released a report...

Apr 10, 2006
acquired Loyalty Matrix, an online marketing analytics firm, seeking to extend its capabilities beyond email marketing and into a full on-demand marketing suite.

...

Apr 24, 2007
is less than 1% of the $3 billion spent on marketing, he said. HP is also on track to completely integrate the CRM and MRM tools by December, which will prove particularly...
Oct 12, 2004
each passing day, sales, marketing, and even customer service positions are becoming increasingly focused on technology. In a one-on-one interview with...
Aug 10, 2000
of the economic impact as staff and marketing budgets get cut.

And that may be just what marketing departments need.

"This could be the year marketers will be forced to...

Jan 16, 2009
are placing more demands on marketing, Levin said.

"Marketing is in a state of crisis," writes Elana Anderson, principal analyst with Cambridge, Mass.-based...

Dec 7, 2004
s latest analysis of enterprise marketing platforms, the vendors have yet to fully provide it.

The Cambridge, Mass.-based research firm recently released a Wave...

Feb 21, 2008
pitches and captures orders based on marketing segments; E.piphany Contact Center, blended sales and service software, for agents who wear multiple hats; and E.piphany E...
Oct 27, 2003