Articles Books on marketing

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Seth Godin, marketing guru and blogger, discusses CRM, his books, social media and why marketers shouldn't be overly concerned with metrics...
Jan 30, 2007
of articles and resources on marketing effectiveness and related topics...
Aug 18, 2004
Martha Rogers discusses Return on Customer, customer lifetime value and how successful organizations interact with customers...
Aug 29, 2006
tools, as a flurry of e-mail marketing announcements this month showed...
Nov 16, 2004
When you think of sales force automation, think process not just revenue, a new report suggests...
Jun 24, 2004
In the past week, Entellium has let go most of its staff and its CEO and CFO have been charged with wire fraud for inflating...
Oct 8, 2008
The speakers for the 2003 CRM Technology Decisions conference represent a variety of CRM-related fields and...
Jan 12, 2003
Citrix has introduced new software that allows IP telephony users to call any number in an e-mail or Web application...
Nov 8, 2005
for getting a better return on a customer investment...
Jun 17, 2004
Businesses savvy enough to leverage these technological improvements will make their customers more loyal and...
Jan 30, 2004
As Salesforce.com extends itself as a platform provider, competitors are questioning its security, back office plans...
Oct 12, 2006
Another year is just about in the books. So, it's a time for another trip down CRM memory lane and a look at 2004's biggest stories of the year. Here's how our editors...
Dec 30, 2004