CRM case studies of upgrade success Articles

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get access to research and case studies to advance their understanding and careers. As he has done at other jobs, Laster took up the offer to be part of the company...
May 29, 2007
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Best Web Resources: Case studies and ROI

Tips: ROI on Siebel

The CIO at a large software firm running Siebel tells SearchCRM.com he isn't sure he'll ever...
Dec 10, 2003
hear success stories, including case studies from executives of Continental Airlines Inc. and the U.S. Postal Service.

Erin Kinikin, a vice president and research...

Feb 6, 2004
Julie Simonds attended the Smart CRM conference because her company wants to do a better job tracking sales leads through the pipeline. Yet, even before she...
Feb 19, 2004
at $1.2 million.

"Looking across these case studies, the thing that struck me is, there are a number of philosophies [that rely on] a 360-degree view" of the customer, Wardley...

Feb 3, 2004

Ed Abbo, Oracle's vice president of CRM products, discusses in this podcast what's to come in Siebel 8.0 and integrating Siebel with Oracle's other CRM...

Dec 8, 2006
review of BPM vendors' customer case studies found that less than 5% focused on client retention or customer service.

"If you're shipping out the wrong product, how...

Sep 18, 2008
step in any evaluation and purchase of a CRM system, but the same cannot be said for upgrading existing CRM software.

It should, Forrester Research analyst Bill...

Apr 7, 2009
report. The report examines the CRM application suite market and evaluates the leading products and vendors.

Liz Roche, vice president of technology and...

Sep 27, 2004

For anyone familiar with the CRM market, the latest list of best practices for CRM deployment shouldn't come as any great surprise -- companies need high...

Dec 15, 2005
an eye turned toward metrics.

"I'm one of those people who counts things because I can," said McMahon, who is attending Microsoft's Convergence conference.

In...

Mar 14, 2007
A CRM business case can lead to more than just funding for your CRM project; it can help to ensure CRM success, according to one...
Oct 5, 2007
the latest version of mySAP CRM 4.0 at the company's annual U.S. user conference in Orlando, Fla.

The new mySAP CRM products show off SAP's relatively new...

Jun 18, 2003
CRM implementation is the result of months, or sometimes years, of decision making. Today, Software as a Service (SaaS), on...
May 1, 2007
BOSTON -- For anyone undertaking a CRM implementation, Kathleen Borden has some words of advice: Just say no.

Say no to pushing a project beyond its initial...

May 23, 2005
study -- not just the historical trio of sales, marketing and service -- predicts that the market will reach $18 billion by 2010.

Much of the new growth will come from...

Nov 14, 2006
directory. The directory grew out of the CustomForce tool the company made available last year that allows customers to adapt the Salesforce.com...
Jan 18, 2006
Research Inc.'s latest rankings of enterprise CRM suite vendors.

The Cambridge, Mass.-based research firm named Siebel CRM (from Redwood Shores, Calif.-based...

Feb 7, 2007
and best practices in implementing CRM. The three practitioners represent different sides of CRM. Cold Stone Creamery's Heather Dorr is a senior manager for...
Mar 21, 2007
employees.

The chairman and owner of this organization is a CRM visionary with plans to converge the company's multiple business lines in order to present a...

Jun 9, 2004
Getting a CRM system installed and running isn't the end of a project, not by a long shot -- yet many organizations don't have an...
Jan 3, 2007
Erin is our go-to expert for CRM case studies, and she is often quoted in our news stories.

Kevin Scott
Senior Research Analyst, Customer Management Service, AMR...
Jan 12, 2003

ATLANTA -- At the Smart CRM conference, a noted return on investment (ROI) expert turned a widely held notion about CRM failure on its ear.

Tom Spitale...

Feb 13, 2004
paid for states that nearly all of its customers are satisfied.

Boston-based analyst firm Aberdeen Group produced the new report. Aberdeen surveyed 325...

Apr 21, 2003
smooth," said Rav Sandhu, director of enterprise applications at the Washington, D.C.-based company. "There's no such thing as moving to production with no...
Sep 28, 2007