Customer data Articles

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little marketers are drilling into customer data and extracting value from that customer data," said Donovan Neale-May, executive director of the CMO Council. "Even the...
Apr 17, 2008
single customer profile:
a. Customer Data Integration
b. Customer Relationship Management
c. data profiling
d. data consolidation

4. This type of data (also known...

Jul 8, 2004
tips on integrating and managing customer data before, during and after a CRM implementation. For this special report, we've partnered with our sister site ...
Oct 1, 2007
is an old idea with new meaning in customer data management.

With an ever-increasing amount of data coming from third parties and service providers, and more data...

Apr 20, 2006
trying to stop smoking, effective customer retention strategies are easy to embrace but difficult to implement. Everyone agrees it is the right thing to do but...
Dec 8, 2004
organizations should think of customer retention as a key performance indicator (KPI).

Consider the manufacturing manager working to improve inventory turns...

Jan 12, 2005
recent high-profile breaches of customer data and the growing concerns of online buyers, many companies are still neglecting customer privacy, according to a recent...
Aug 23, 2005
of monitoring their brands and the customer experience online, according to a report released today by the Chief Marketing Officer (CMO) Council.

The Palo Alto, Calif...

Jan 26, 2009
Effective customer data management doesn't require a massive master data management platform, according to a recent study.

Companies that...

Aug 24, 2006

The secret to customer data integration (CDI) success, according to Dave Frieder, vice president of IT at XO Communications Inc., is breaking it into...

Nov 22, 2005
with the latest release of the Customer Care Framework. The latest release of the software enables customers to more tightly integrate their service...
Jan 19, 2006

The notion that customer service is imperative in a recession got a major boost from a recent study by Accenture.

The New York-based consulting...

Dec 11, 2008

A satisfied customer is not necessarily a loyal one. That realization inspired Diebold, a provider of ATMs and security systems, to focus as...

Jun 7, 2005
SAN FRANCISCO -- Creating master customer data helped Schneider National not only salvage its CRM project but build a foundation for a master data management (MDM...
Nov 13, 2007
as they try to improve their customer experience. Steve Cohn, a master trainer with Alpharetta, Ga.-based People to People Learning and Customer Focus Inc...
Apr 26, 2007
It's hardly news that customer satisfaction and customer loyalty are imperatives in the banking business.

The Charlotte, N.C.-based Wachovia Corp. has...

Jun 8, 2006
should be so focused around customer data that if a customer buys a computer online on in the morning and has a question about it that afternoon, the contact center...
Mar 24, 2005
It's cheaper to keep an existing customer than to win a new one. Satisfied customers are more loyal customers. And it's easier than ever to spread the word about a...
May 24, 2007
times call for a renewed focus on customer service and the customer experience, but CRM software buyers aren't going to find everything they need in one...
Oct 30, 2008

While customer data integration (CDI) is rapidly grabbing the attention of enterprise companies seeking a holistic view of all customer...

Apr 11, 2006
to understand and better serve the customer.

Alvarez expects to see this trend continue.

"This was a holiday season where having everything in stock was important...

Jan 8, 2004
privacy, transparency, respect for customer data and responsiveness. The study did not address online customer support, since it generally requires user registration.

...

Apr 2, 2004
more explicit about how they share customer data, 15% share data with affiliates or subsidiaries and 22% share data with business partners without permission from users.

...

Nov 30, 2004
subscribers to connect and share customer service information across the Salesforce.com platform so they can share sales information.

The new Salesforce-to...

May 12, 2009
Conn.-based Meta Group, lies in customer data integration (CDI).

"This has been the issue for a lot of organizations," Newman said. "They have not been able to achieve the ROI...

Mar 23, 2005