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Solution Search:
paid for are long over. A new age of customer loyalty programs is about to dawn, thanks to radio frequency identification (RFID) tags and wireless point-of-sale technology...
Jul 14, 2004
are taking an interest in improving customer loyalty and making their business customer-centric, they are not backing those steps with tools and metrics.
"Two-thirds of... Feb 27, 2007
to measuring and managing customer loyalty into its top-level strategy, says Cassie Metzger, Diebold's director of strategic development and global marketing...
Jun 7, 2005
taking a closer look at how to foster customer loyalty. Surveys, segmentation, and social networking are just a few of the mechanisms available. Coming in the wake of an...
Apr 2, 2009
financial services and building customer loyalty in banks. Browse these top stories to learn more about the financial services industry and how CRM software and...
Apr 4, 2007
based Walker Information Inc., a customer loyalty research firm.
Disseminated through e-mail survey responses, the Walker Loyalty Report was based on 13,100 brand... Sep 20, 2004
is no easy task.
And when it comes to loyalty marketing, even some of the most successful companies face challenges. At the Gartner CRM Summit being held here this... Sep 14, 2006
such impressive sales and customer loyalty. So, what is his 'secret'? "It is all about process - clear process maps that give staff the tools to make customer loyalty...
Sep 26, 2001
that the bank's idea of creating customer loyalty, despite all the rhetoric about 'experience' and 'relationships', was much, much more about frequency programming. There's...
Sep 26, 2001
Responsys Inc. today acquired Loyalty Matrix, an online marketing analytics firm, seeking to extend its capabilities beyond email marketing and into a full...
Apr 24, 2007
elements will define the success of customer loyalty programs better than tracking investments and revenue.
Wittkopf defines causality as the ability to trace a clear... Nov 16, 2006
real damage to their brand, customer loyalty and bottom line.
Recent research is starting to put a number to the costs associated with lost customer data. A... Feb 9, 2006
"Companies want to improve customer loyalty. But think about what customers want," he said. "They don't really want you to improve their customer loyalty. What they... May 1, 2007
WASHINGTON, D.C. -- Managing the customer experience seemed to be a major priority for many attendees here at the Gartner CRM Summit, where it was the central... Sep 8, 2008
that customer satisfaction and customer loyalty are imperatives in the banking business.
The Charlotte, N.C.-based Wachovia Corp. has taken those concepts a bit further... Jun 8, 2006
fee structures in order to foster customer loyalty by adjusting them based on customer value...
Aug 24, 2006
trying to stop smoking, effective customer retention strategies are easy to embrace but difficult to implement. Everyone agrees it is the right thing to do but...
Dec 8, 2004
direct in dealing with the problem.
Customer loyalty programs -- pricing for vendor programs vs. homegrown programs: Learn where to find cost evaluation information for a... Jan 30, 2007
companies endeavoring to create customer loyalty and customer loyalty programs.
A key reason companies have a difficult time achieving customer loyalty is that the... Sep 26, 2001
"Companies want to improve customer loyalty. But think about what customers want," he said. "They don't really want you to improve their customer loyalty. What they... Apr 26, 2007
was right in choosing money over customer loyalty. Organizations should recognize customer retention as a key performance indicator to help set the framework for...
Jan 12, 2005
on customer engagement, customer loyalty, customer affinity and customer word of mouth."
Marketers say they're leveraging customer data, but few have the right...
Apr 17, 2008
Who is in charge of CRM?
7.) Customer Loyalty advice: What's first: CRM or loyalty program? (Parts 1 and 2) 6.) Expert advice from Gartner: How can CRM be improved upon? 5... May 30, 2003
or executives for helping build customer loyalty or satisfaction
Only 23% track or measure customer feedback emails
"There are many opportunities for interacting with... Jan 26, 2009
There is emerging evidence that customer loyalty and customer satisfaction bolster the bottom line, but it generally takes 18 months to two years for it to show up, and...
Jan 10, 2005
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Differentiation through Service Excellence Driving Customer Loyalty and Service Profitability
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