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Solution Search:
in the market for enterprise marketing management, according to Gartner Inc.
The Stamford, Conn.-based research firm recently issued a Magic Quadrant for the... Jul 10, 2008
Forrester Research study of six marketing-automation products found that all have relative strengths and weaknesses. But when it comes to satisfying the...
Dec 1, 2003
While marketing resource management (MRM) remains a relatively immature technology, emerging on-demand applications are helping to... Oct 27, 2005
telesales, the contact center, e-mail marketing management and event-driven marketing.
E.piphany Event Marketing identifies meaningful events in a customer life... Oct 27, 2003
s latest evaluation of enterprise marketing applications was a response to marketers' demand for that unified technology.
"What I think has been most interesting and different is... Mar 2, 2006
you can't fight City Hall. While some marketing organizations have challenged the legislation in court, they're missing the point, Selland said. The answer is to let the...
Jun 25, 2004
s latest analysis of enterprise marketing platforms, the vendors have yet to fully provide it.
The Cambridge, Mass.-based research firm recently released a Wave... Feb 21, 2008
site, he added.
The move into hosted marketing applications from established hosted vendors is due partly to the success of hosted SFA. "We've kind of gone pretty far down the line... Nov 16, 2004
outlined plans for a new online marketing and billing service.
The San Francisco-based Software as a Service (SaaS) company will offer marketing, distribution and... Dec 12, 2006
real-time analytics; marketing optimization; sales, marketing and business planning; and out-of-the-box analytics reports at the Gartner CRM Fall...
Sep 9, 2003
can run multiple on-demand applications from the AppExchange, its arsenal of on-demand applications built by Salesforce.com and its partners, without buying a...
Apr 23, 2007
Can CRM applications and marketing automation software benefit from new collaboration tools? Certainly, according to Mary Wardley, an analyst with... Feb 18, 2004
Marketing Resource Management (MRM) isn't just for global enterprises anymore. As the technology matures, small and midsized...
Mar 6, 2007
"My vision is this: Eventually marketing applications will include campaign management and inbound marketing or will include contact optimization," Vittal said. "We won't be... Oct 5, 2006
director of CRM analytics and marketing applications with Framingham, Mass.-based International Data Corp.
The overall worldwide analytics market will grow to $4.8 billion by... Sep 29, 2003
with the release of five on-demand applications.
Much of the early success with SaaS has come with CRM applications, but the Cary, N.C.-based business intelligence (BI... May 9, 2006
FOR MORE INFORMATION: Best Web Links: Marketing applications Predictive segmentation and a new dialog manager are the key additions to DoubleClick's campaign management... Dec 3, 2003
sales force automation (SFA) and marketing tools.
Executives at the Walldorf, Germany-based company voiced skepticism early on about the benefits of on-demand... Sep 26, 2006
using the new technology to improve marketing efficiencies, cut costs and even increase revenues by becoming more relevant and effective to their consumer base.
... Aug 25, 2004
to include Web site and online marketing performance analysis. Coremetrics TrueMeasure takes the company's LIVE (Lifetime Individual Visitor Experience...
Feb 25, 2004
of issues."
Specifically, marketing, analytics, customer service and indirect sales are proving daunting challenges for organizations. In the area of... Jan 29, 2008
systems bringing search engine marketing to CRM.
Salesforce.com added the technology via its second acquisition, purchasing one of the partners on its... Aug 22, 2006
8.9 of its Enterprise CRM Sales and Marketing suites, as well as a brand new CRM offering, Enterprise CRM 8.9 Partner Relationship Management (PRM). The company also...
Jun 15, 2004
to salespeople.
RightNow 7.5's marketing applications feature graphical campaign design tools, with embedded customer-specific promotional codes and logins to track... Aug 10, 2005
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Integrated Contract Life-Cycle Management: Automate Processes, Reduce Over-Payments, Improve Productivity
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The Data Quality Ball
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