Marketing news Articles

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Heather Dorr is a senior manager for marketing. Bob McMahon is a senior business systems manager for Roland DGA and Jeff Beelman is a group leader for customer service...
Mar 21, 2007
plan.
Restoring the glory days of marketing Legislation, funding and over-hyped technology made marketing the forgotten stepchild of many organizations. One...
Jun 21, 2004

The email marketing landscape is cluttered with a hodgepodge of offerings -- from best-of-breed technology vendors to outsourcers -- and it's...

Jan 26, 2006
based neighbor to its enterprise marketing management suite, Affinium.

"This acquisition represents a natural extension of Affinium," Yuchan Lee, Unica's co-founder...

Dec 21, 2005

The marketing-automation software sector will grow by 10% to 15% in 2004, according to Forrester Research. The Cambridge, Mass.-based...

Jan 21, 2004
sales force automation (SFA) and marketing tools.

Executives at the Walldorf, Germany-based company voiced skepticism early on about the benefits of on-demand...

Sep 26, 2006
The next frontier for sales and marketing
(Source: SearchCRM.com, 08/27/04)
Peppers & Rogers Group reports that companies using customized digital printing, digital...
Aug 18, 2004
development, strategy, marketing and customer support for PeopleSoft's CRM product division.

A spokesperson for Coremetrics declined comment until...

Mar 8, 2004
client relationships, enhancing marketing and developing their business. More than 70% of the largest U.S. law firms and 38% of the U.K.'s top 50 firms use Interface's...
Dec 20, 2004
reality facing them today.

First, e-marketing company IMN turned a critical eye on the nearly 109 million e-mail newsletters it has sent on behalf of clients in...

Sep 30, 2003
and is frequently quoted in our news stories.

Don Peppers
Peppers & Rogers Group

If your company wants to build long-term relationships with customers that...
Jan 12, 2003
is not needed on a daily basis, such as marketing data. The goal is to improve the performance of sales automation and marketing applications, while letting users still...
Apr 23, 2004
had no formal system for tracking marketing's role in customer acquisition, retention and value creation; more than a third don't have a model or profile of the best...
Apr 27, 2006
CRM software options. The good news is, today's mature market makes for smoother implementations. We've collected the most popular news stories related to...
May 1, 2007
substantial competition on the marketing front, said Don Peppers, founding partner of Norwalk, Conn.-based Peppers & Rogers Group.

Essentially, RSS users download a...

Oct 19, 2004
Roberts has also held sales and marketing positions at BroadVision, Baan and IBM.


  Voices of CRM: SugarCRM's John Roberts 

Download the podcast here:...
May 31, 2006
Google's adwords program. "Marketing nirvana," quipped one customer.

8. VoIP connects in the call center -- The benefits of Voice over Internet Protocol became...

Dec 14, 2006
Dynamics CRM, plus breaking news from the 2007 Microsoft Convergence conference in this special report. In recent months the company ramped up CRM...
Mar 16, 2007
just how much, or whether, the marketing department should be involved.

"They should absolutely be involved," said Chris Selland, principal analyst with Boston...

Oct 5, 2005
Mellor, Omniture's vice president of marketing. "We're moving deeper into the organization."

NetIQ announces acquisition, new version

In other Web analytics news, NetIQ...

Apr 6, 2004
Pulver, vice president of worldwide marketing for Siebel. "Mike is a seasoned business executive and was responsible for rolling out Siebel at IBM. He brings a unique...
Sep 30, 2004
long term I don't think this is good news for Epiphany's customers."

The two companies' products are both based in a similar services-oriented architecture and...

Aug 4, 2005
enhance companies' marketing capabilities. Armed with more complete data about customers and prospects, companies can perform better customer...
Aug 17, 2004
Rajeev Ankat, principal solutions marketing at Roswell, Ga.-based Witness. "This allows customers to deal with a single vendor, lowers total cost of ownership, risk and...
Sep 27, 2005