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Research Inc. found that of 111 marketing executives, 96% said IT is critical to their success. Yet, IT in turn needs to consider marketing mission critical...
Jan 18, 2005
in the market for enterprise marketing management, according to Gartner Inc.

The Stamford, Conn.-based research firm recently issued a Magic Quadrant for the...

Jul 10, 2008
talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market. He also questions the fascination with metrics in...
Jan 30, 2007
is one of the trailblazers in joint marketing and contact center operations, a process that began with a new marketing team and a new vision.

HCI Direct's Silkies...

Nov 8, 2005
Forrester Research study of six marketing-automation products found that all have relative strengths and weaknesses. But when it comes to satisfying the...
Dec 1, 2003
and research director of the marketing strategy and technology group at Cambridge, Mass.-based Forrester Research Inc.

Last month Forrester released a report...

Apr 10, 2006
to hear.

"When you get to the point of marketing running strategy, then you're on your way to being a customer-driven enterprise," Winkler, chief marketing officer at Palo...

Oct 12, 2004
acquired Loyalty Matrix, an online marketing analytics firm, seeking to extend its capabilities beyond email marketing and into a full on-demand marketing suite.

...

Apr 24, 2007
of the economic impact as staff and marketing budgets get cut.

And that may be just what marketing departments need.

"This could be the year marketers will be forced to...

Jan 16, 2009
s latest analysis of enterprise marketing platforms, the vendors have yet to fully provide it.

The Cambridge, Mass.-based research firm recently released a Wave...

Feb 21, 2008
each passing day, sales, marketing, and even customer service positions are becoming increasingly focused on technology. In a one-on-one interview with...
Aug 10, 2000
there are only three things its marketing department needs to measure -- how many leads a campaign generates, how many turn into sales opportunities and how many...
Dec 7, 2004
s latest evaluation of enterprise marketing applications was a response to marketers' demand for that unified technology.

"What I think has been most interesting...

Mar 2, 2006
telesales, the contact center, e-mail marketing management and event-driven marketing.

E.piphany Event Marketing identifies meaningful events in a customer life...

Oct 27, 2003
you can't fight City Hall. While some marketing organizations have challenged the legislation in court, they're missing the point, Selland said. The answer is to let the...
Jun 25, 2004
or customer intelligence. The marketing department wanted to better segment customers, bolster internal records with third-party data, make better...
Jul 19, 2006

Rumors of the demise of email marketing were premature, according to findings from one analyst.

Despite the onslaught of spam, email messaging and phishing...

May 10, 2005

While marketing resource management (MRM) remains a relatively immature technology, emerging on-demand applications are helping to...

Oct 27, 2005
one-size-fits-all solution for using marketing optimization to support a strategy that increases customer value. Experts, however, have identified seven steps that...
Apr 27, 2005
and improve performance, marketing organizations are turning to technology.

Specifically, more and more companies are starting to invest in Marketing...

Mar 29, 2005

Can CRM applications and marketing automation software benefit from new collaboration tools?

Certainly, according to Mary Wardley, an analyst with...

Feb 18, 2004
spotlight: Business intelligence


MARKETING EFFECTIVENESS
Today's marketers face a wealth of challenges. Not only do they have to comply with new legislation...
Aug 16, 2004
Heather Dorr is a senior manager for marketing. Bob McMahon is a senior business systems manager for Roland DGA and Jeff Beelman is a group leader for customer service...
Mar 21, 2007
suck!"

That's thanks in large part to Marketing and Sales getting together to implement a lead scoring system using Salesforce.com, Eloqua and D&B business...

Aug 8, 2007